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Campaign design

The Rocky campaign comprises of a photoshoot, lookbook and pasteup posters that I directed and designed. I wanted to merge the conventions of fashion print media with experimental elements of design to kombat elitist notions of the industry. I used play dough to contradict the high fashion photography and act as a form of graffiti. In the lookbook, the kiss-cut sticker cover extends the invite to the reader to interact and deface the content in their own way.

Sophia Frankish photographed by Ken Xun Cao, styling by Dylan James Richards & Sebastian Mcgirr Hunt, hair by Peter Tong, make-up by Athena Pessione, assistant styling by Jason Tran